Napa is the seat of Napa County and has a population of approximately 72,585. The bulk of the Napa County population lives in the city of Napa, as it is the primary business and economic center of the Napa Valley. Wine and agricultural interests have developed north of the city, making Napa the hub of light industry, banking, commercial and retail activity in the county. The city's active economic development program consistently supports the Valley's wine and agricultural interests.
Napa is a part of the region north of San Fransisco known as “Wine Country.” There are over 300 wineries located in this region, most of them in the area's valleys. Wine Country is not only known for grape cultivation, but also for its ecology, geology, architecture, cuisine, and culture. The areas making up this region are the combined counties of Napa, Sonoma, and Mendocino. Tourists enjoy Wine Country for many reasons, some of which include wine tasting, sampling culinary delights, hiking, bicycling, hot air ballooning, as well as visiting historical sites, hot springs, and petrified forests.
The Napa Valley exclusively is visited by as many as five million people per year, making it the second most popular tourist destination (after Disneyland) in California. There are over 200 wineries in Napa Valley alone, featuring such grape varieties as Cabernet Sauvignon, Chardonnay, Pinot Noir, Merlot and Zinfandel.