Roseville is located in the Sacramento metropolitan area and has a population of 107,158 (2006). Roseville has the ninth highest retail sales in California, so shopping certainly plays a dominant role in its economy. The city is considered a regional shopping destination, with Westfield Galleria at Roseville at the center of retail activity. Westfield's current development endeavors include a $240 million dollar expansion that will bring in upscale retailers like Lacoste, Juicy Couture, Kate Spade, Burberry and Apple Store.
Also being built across from the Galleria are the Fountains at Roseville. This development will serve as metropolitan Sacramento's first "lifestyle" oriented shopping area, with stores such as Whole Foods, Orvis, Chico's, Z Gallerie, White House Black Market, Anthropologie, Soma, Lucy and Bellybou. In the future, plans for the development include phases for offices and a boutique hotel.
In 1998, Roseville embarked on a massive downtown core redevelopment project that continues today. In the years since the project began, the city has and will continue to spend tens of millions of dollars on historic revitalization in an effort to revamp areas that have been in decline for a long time. Roseville is currently working on its Historic District and Riverside Corridor Streetscape Projects. Plans are also underway for a new parking garage/office building that will house the new Roseville Arts! Blueline Gallery.