Santa Fe sits at 7,000 feet in the foothills of the Rocky Mountains, making it the highest elevated capital in the country. Santa Fe has a population of approximately 70,631, making it the state's third largest city. Although Santa Fe is Spanish for “holy faith”, the city is nicknamed “The City Different.” Santa Fe is America's oldest capital city and has a long, rich history and deep cultural heritage. Santa Fe is renowned for its cosmopolitan sophistication and ambiance, as well as its culture, art and traditions.
Canyon Road, located east of the city's central Plaza, is a major destination of tourists and locals. This area has the highest concentration of art galleries in the city, showcasing a vast array of contemporary Southwestern, indigenous American and experimental art. Santa Fe has the third largest art market in the United States, after New York and Los Angeles. The city has served as a mecca for artists who come from all over to capture the beauty of the landscape and mold it into sculpture or paint it onto canvas. A main attraction of Santa Fe is the Georgia O'Keefe Museum, which contains over a thousand of O' Keefe's works in all media.
Visitors are attracted to Santa Fe year-round by cultural activities, as well as by climate and outdoor recreation such as skiing and hiking. Historic downtown Santa Fe sees most of the tourist activity, especially in and around the Plaza, a one-block square around which the city centers. Around the second week in September, visitors like to watch as the aspens turn yellow against blue skies in the Sangre de Cristo Mountains. The Fiestas de Santa Fe occur around this time, celebrating the re-conquering of the city by Don Diego de Vargas. The event is commemorated by the burning of the Zozobra, a 50-foot marionette effigy called “Old Man Gloom.”
Hundreds of quaint shops, unlimited outdoor activities, world class dining, rich cultural heritage and an unmatchable natural beauty make Santa Fe the perfect Southwestern destination.